Manager, Ad Ops

Responsibilities:

  • Manage start to finish direct sale campaign process, tracking pixels, troubleshooting tags, targeting, optimization, and reporting
  • Analyzes performance metrics for all mobile & online ad campaigns, measuring dozens of variables across multiple dimensions
  • Makes changes to campaigns to maximize performance or delivery, based on analyses
  • Stay abreast of trends in mobile & online advertising, product development, and yield optimization best practices
  • Monitor and generate reporting used for various departments
  • Other duties as requested and required
  • Ensures direct campaigns are reaching their goals
  • Lead a small team of ad operations specialists

Required experience/skills:

  • 5+ years overall work experience, with 5 years in online/mobile advertising industry
  • Experienced with at least one of the following ad servers: Mopub, DFP, Mocean
  • Experience with ad trafficking (display, video), de-bugging, data collection, ad optimizations
  • Experience and understanding of Private Marketplaces (PMPs)
  • Analytical with a strong attention to detail
  • Experience in Excel or other statistical software is desirable
  • Knowledge of JavaScript and/or Python is highly desirable
  • Ad exchange or Demand Side Platform media buying a big plus
  • Previous experience leading a team is highly desirable
  • Undergraduate degree or related experience

Permanent job/downtown Toronto

Salary – 65-85K

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