Responsibilities:

• Manage start to finish direct sale campaign process, tracking pixels, troubleshooting tags, targeting, optimization, and reporting
• Analyzes performance metrics for all mobile & online ad campaigns, measuring dozens of variables across multiple dimensions
• Makes changes to campaigns to maximize performance or delivery, based on analyses
• Stay abreast of trends in mobile & online advertising, product development, and yield optimization best practices
• Monitor and generate reporting used for various departments
• Other duties as requested and required
• Ensures direct campaigns are reaching their goals
• Lead a small team of ad operations specialists

Required experience/skills:

• 5+ years overall work experience, with 5 years in online/mobile advertising industry
• Experienced with at least one of the following ad servers: Mopub, DFP, Mocean
• Experience with ad trafficking (display, video), de-bugging, data collection, ad optimizations
• Experience and understanding of Private Marketplaces (PMPs)
• Analytical with a strong attention to detail
• Experience in Excel or other statistical software is desirable
• Knowledge of JavaScript and/or Python is highly desirable
• Ad exchange or Demand Side Platform media buying a big plus
• Previous experience leading a team is highly desirable
• Undergraduate degree or related experience

Permanent job/downtown Toronto

Salary – 65-85K